New York, NY / Storyteller / Jun 19, 2026 /
BluePipe Digital, a full-service digital marketing agency built for property restoration service businesses, is proud to announce its selection as a PuroClean SPAR Strategic Partner, effective January 8, 2026.
Through this strategic partnership, BluePipe Digital will support PuroClean Franchise Owners with local digital marketing solutions designed to strengthen online visibility, improve search performance, and help locations compete more effectively in their individual markets while protecting and elevating the PuroClean brand.
BluePipe Digital’s services for PuroClean Franchise Owners include Managed Google Business Profile, Managed Google Ads and Local Services Ads, Managed Reputation Management for Google Reviews, Managed Social Media Posting, and Search Engine Optimization.
“Local visibility has never been more important for our Franchise Owners. When evaluating SPAR partners, we’re looking for companies that understand local search, align with our brand standards, and genuinely care about helping our Franchise Owners succeed. BluePipe Digital checked those boxes. We’re excited to welcome them as a SPAR Strategic Partner and give our network access to another trusted resource focused on helping them strengthen their presence in the markets they serve.”
— Alex Pericchi, VP of Marketing, PuroClean
“Restoration is an urgent-need business. When homeowners experience water, fire, mold, or property damage, they go to Google first,” said Bill Schultz, President and CEO of BluePipe Digital. “Our role is to help PuroClean locations show up where those customers are searching, earn trust quickly, and convert visibility into calls, booked jobs, and long-term market share.”
As part of the SPAR program, BluePipe Digital will provide PuroClean Franchise Owners with preferred pricing and a structured, franchise-friendly approach to local digital marketing. The company’s process begins with a free online visibility audit that shows each location how it appears in local search, where competitors are gaining ground, and what steps can be taken to improve visibility across Google Maps, organic search, Google Business Profile, paid search, reviews, and social content.
“Our audit process gives franchise owners clarity,” Schultz said. “It shows what’s working, what’s missing, where competitors are winning, and what to fix first. From there, we build a practical monthly strategy around the specific market, services, and growth goals of each location.”
BluePipe Digital’s approach is built around local market execution. Rather than applying a one-size-fits-all strategy, the agency evaluates each franchise’s service area, keyword rankings, Google Business Profile performance, review activity, competitor landscape, website visibility, and advertising opportunities. This allows each PuroClean location to build a plan based on real search behavior and real competitive data in its market.
The agency’s Managed Google Business Profile service focuses on improving local visibility through profile optimization, service targeting, posting, citation consistency, reputation support, and ongoing activity. Its SEO services are designed to improve organic search visibility through on-page optimization, technical SEO, local content, service-area strategy, and authority-building initiatives. BluePipe Digital also supports paid lead generation through Google Ads and Local Services Ads management, helping franchise owners target high-intent searches in their local markets.
In addition, BluePipe Digital provides reputation management and social media posting services to help franchise locations build trust, remain active online, and present a consistent, professional brand presence to homeowners and businesses.
“We understand the importance of brand alignment,” Schultz added. “Our goal is to help local franchises win more business without compromising the standards, reputation, or trust that PuroClean has built nationally. We operate with the brand in mind, follow best practices, and work within approved guidelines and communication processes.”
BluePipe Digital’s selection as a SPAR Strategic Partner reflects the company’s focus on helping restoration businesses compete in an increasingly digital marketplace. As more homeowners search online for emergency restoration services, local visibility has become a critical factor in franchise growth.
“For PuroClean Franchise Owners, the opportunity is clear,” Schultz said. “The locations that show up strongest in Google Maps, organic search, reviews, and paid search are better positioned to capture demand when customers need help most. And as more people begin using AI tools like ChatGPT, Gemini, Claude, and Perplexity to ask for local recommendations, businesses need to be positioned so they can be found, trusted, and recommended in those answers as well. We’re excited to partner with PuroClean and help Franchise Owners build stronger local visibility in 2026 and beyond.”
About PuroClean
PuroClean is a leading, world-class service brand for property water damage remediation, fire and smoke damage restoration, mold remediation, and biohazard clean-up services, working with both residential and commercial customers across the U.S. and Canada. Founded in 2001, PuroClean is a diverse, fast-growing network celebrating the milestone of 500 North American franchise locations across North America, each independently owned and operated. With a commitment to respond within two hours, the professionals at PuroClean are thoroughly screened, insured, and trained in utilizing the latest cutting-edge mitigation technology to complete the remediation task at hand. For more information about PuroClean, call 800-775-7876 or visit www.PuroClean.com.<…
About BluePipe Digital
BluePipe Digital is a full-service digital marketing agency built for restoration service businesses and home service brands. The agency helps businesses dominate local search, improve Google visibility, generate more calls, and take market share through Managed Google Business Profile, Search Engine Optimization, Google Ads and Local Services Ads management, reputation management, citation management, content marketing, link building, digital PR, and social media posting. BluePipe Digital is based in Appleton, Wisconsin.
For more information, visit: https://bluepipedigital.com/
Media Contact
Bill Schultz
President and CEO
BluePipe Digital
Phone: 920.229.1372
Email: support@bluepipedigital.com
Website: https://bluepipedigital.com/
newsroom: news.38digitalmarket.com
