From Armenia to the World Stage: How Emma Sargsyan Became the Go-To PR Strategist for Global Leaders
Los Angeles, CA | Dubai, UAE | Yerevan, Armenia — In a world where visibility can make or break reputations, one woman from a country most people couldn’t place on a map is quietly shaping the narratives of ministers, tech founders, politicians, CEOs, and cultural icons across continents.
Emma Sargsyan, a global PR strategist, crisis communications expert, and founder of Saege International, is challenging the outdated PR playbook with a bold message: “PR is dead. People are the future of branding.”
This isn’t just a tagline. It’s the title of her breakout book, “PR-? ????? ?” (PR Is Dead) — a raw, mission-driven work now gaining traction in Yerevan, Los Angeles and beyond. With all profits going to families of fallen Armenian soldiers, the book serves not just as a manifesto, but a movement.
“I didn’t write this book to get famous,” Emma says. “I wrote it to make invisible people visible — and to remind every woman, founder, or leader that your story is your brand.”
From her roots in post-Soviet Armenia to leading PR strategy for international ministries, elite business summits, Sargsyan’s rise hasn’t followed convention. Instead of chasing press, she helps her clients own their narrative before someone else does — often long before a crisis hits.
Now based between Yerevan, Los Angeles and Dubai, she’s bringing her unapologetic approach to U.S. founders, startup executives, and public figures seeking substance in a world of spin.
Emma’s firm, Sargsyan Group, , recently expanded to LA, offering personal branding, event leadership, and crisis consulting to a fast-growing list of high-stakes clients. She was also the official MC of the AIM Congress 2025 and WHO’s 3rd World Local Production Forum, this year, hosting ministers and global CEOs with striking authority and clarity.
With her book entering new markets, media buzz beginning to build, and a voice that cuts through the noise, Sargsyan is poised to become the go-to strategist for anyone who wants to be visible, unignorable, and crisis-proof in a volatile world.
Media inquiries, interviews, or speaking requests:
emma@saegeconsultants.com
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